This loudspeaker was installed as an intervention in the corridor of the ZKM museum and worked for two weeks. Every five minutes it reproduced the phrase: “We use your ears and your eyes now!” Five minutes is the time for a visitor to pass this corridor from one segment of the museum to the other.
We can not resist the ultimate and peremptory nature of communication. In the communicative process, part of our attention is alienated and tightly adheres to the object, forming a single organ alienated from us, which no longer obeys us, but enjoins us. The throat of the speaker, the air, through which sound waves pass, and the ears of the listener form an organic unity that has some kind of ontology. We are not able to break this unity at the level at which it occurs, we can’t stop perceiving a communicative message — it arises too quick for us to decide to see or not to see, to hear or not to hear, to understand or not.
Marika Krasina & Anton Kryvulia
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